project 02

Baldor

  • UX
  • UI
  • Sitemap
  • Wireframes
  • e-Commerce

Baldor Foods is one of the largest importers and distributors of fresh produce and specialty foods in the Northeast and Mid-Atlantic regions. The company buys directly from domestic farmers and international growers and provide customers with a consistent supply of fresh foods, prepared however they need it.

Project overview

Project Overview

Year
2018
Timeline
2 years
Design
8 months
Platforms
Devices

Challenge

With 3 regional distribution centers, hourly price updates per customer account, and daily ordering cutoffs times, not only did Baldor Foods need to provide its customers with a robust ordering system, but also coordinate a large amount data and business intelligence across several endpoints.

Solution

Drawing on insights from user surveys and customer support channels, I set out to create an eCommerce website that artfully showcased Baldor’s products, streamline the buyer journeys, and offer multiple avenues to discover, save, and order products for its customers.

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Diagram 1.0 – A simple wire-flow to show the sequence of app screens, and to reveal the most typical user-task flows within the app.
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iOS Figure 1.0 – Full-screen app wireframe revealing home screen layout and information hierarchy.
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iOS Figure 2.0 – Prompted search and keyword stemming screen sequences.
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iOS Figure 3.0 – Horizontal product card thumb ergonomics study, and individual product card modifiers/states.
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iOS Figure 4.0 – Vertical product card thumb ergonomics study, and individual product card modifiers/states.
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Web Figure 2.0 – Product wireframes in which selecting facets or filters changes the products displayed.
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